Product Consulting

From Insight
to Impact.

Senior product strategy and execution for growth-stage and global technology companies. Specializing in AI-driven products, brand measurement, marketplace, and data-intensive B2B SaaS.

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By the numbers

15+

Years in product leadership

$6M+

Operating revenue owned

76%

User satisfaction improvement

F500

to growth-stage expertise

M.S. Technology Commercialization, UT McCombs

Former Director of Product, Nielsen

New Products Research, Meta / Instagram

Graduate Venture Fellow, Texas Venture Labs

Founder, AdChec (MIT-licensed AI platform)

About

Product leadership
without the overhead.

Slank Solutions is led by Allie Shapiro — a product executive with 15+ years building and scaling data-driven products at Nielsen, Meta, and growth-stage startups. She brings the strategic rigor of a global product organization with the speed and accountability of a founder.

Her background spans brand measurement, AI-powered product development, marketplace strategy, identity solutions, and multi-touch attribution — with a track record of turning customer insights into high-conviction roadmaps that move revenue.

Slank Solutions works with a focused set of clients at a time, ensuring every engagement gets senior attention — not a junior team working from a playbook.

What We Do

Services

Product Strategy & Roadmap

Define a clear, prioritized product vision grounded in customer insight, market data, and business objectives. Translate strategy into roadmaps your team can actually execute against.

AI Product Development

Scope, prioritize, and productize AI and ML capabilities — from concept through launch. Experienced in licensing and commercializing academic AI research into market-ready products.

Customer Discovery & Research

Uncover non-obvious customer needs through structured interview programs, workflow observation, and qualitative synthesis. Build the customer insight foundation that drives high-conviction bets.

Go-to-Market Strategy

Align product, sales, marketing, and customer success around a cohesive GTM plan. Define positioning, packaging, and launch sequencing that accelerates adoption and reduces friction.

Growth & Measurement

Design KPI frameworks, define success metrics, and build the tracking infrastructure to run experiments and measure what matters. Data-driven iteration from day one.

Fractional VP of Product

Embedded senior product leadership for companies not yet ready for a full-time VP hire. Own the roadmap, lead the team, and partner with your executive leadership — on your timeline.

Domain Knowledge

Where we go deep.

Slank Solutions brings practitioner-level expertise in the domains that matter most for modern data-driven product companies.

Brand Measurement & Attribution

Deep hands-on experience building brand lift, multi-touch attribution, and cross-channel measurement products — including the global rollout of Buyer Lift and NielsenOne at Nielsen.

AI & Machine Learning Products

From productizing ML-driven identity and attribution models to licensing and commercializing AI research from MIT, Slank Solutions has navigated the full arc of bringing AI products to market.

Marketplace & Growth Products

Search, discovery, funnel optimization, lifecycle strategy, and data-powered personalization — the full stack of growth product disciplines for B2B and B2C marketplace platforms.

AdTech & Media

Fluency across the advertising ecosystem — from agency and brand buying dynamics (OMD) to platform product (Meta/Instagram) to measurement infrastructure (Nielsen) — enabling product decisions that serve the full stack.

B2B SaaS & Enterprise

Extensive experience building and scaling B2B SaaS products for SMBs through Fortune 500 enterprises, including global portfolio management, pricing strategy, and commercial alignment.

Identity & Data Solutions

Collaborated with third-party data partners and engineering teams to build deterministic identity-based products at global scale — across CPG, expanded verticals, and media measurement.

How We Work

Our approach.

Listen before prescribing

Every engagement starts with deep immersion — customer interviews, internal stakeholder conversations, data review. We don't bring a pre-packaged answer. We build one from your reality.

Translate insight into conviction

Qualitative and quantitative signals get synthesized into clear, defensible product bets — not a list of everything customers said. We make the call on what matters.

Build for execution, not decks

Deliverables are designed to be used — by your engineering team, your sales team, your board. Roadmaps, frameworks, and strategies that drive action, not just alignment.

Measure and iterate

Every initiative gets a success metric before it ships. We establish the tracking infrastructure and feedback loops to learn fast and course-correct with confidence.

Get In Touch

Let's build
something great.

Slank Solutions works with a small number of clients at a time. If you're building a product in measurement, AI, adtech, or marketplace — and want senior product leadership without the full-time hire — let's talk.

allie@slanksolutions.com

Location

Austin, TX — Available Remote

linkedin.com/in/alliefshapiro

From Insightto Impact.